Holiday Fuel Points Program "Jingle Coins"

The holidays are a popular time to not only shop, but also to travel. We married the mindset of shopping for the holidays with saving on fuel to get you to all of your festivities.
Challenge: Educate customers on all the different ways they can earn fuel points during the holidays.
Solution: Re-cast the actors from previous spots to build on the equity created, and animate the fuel points coins to easily show the earning potential.